Social media is the collective term for social and business networking sites such as LinkedIn, Twitter, Facebook and social sharing sites such as Pinterest and YouTube.
It is the modern day, faster equivalent of word-of-mouth marketing.
Social media enables you to communicate with your customers on a personal level and get to know them aswell as targeting them with marketing materials. Social Media helps with transparency and openness and allows you to develop a personality for your business. If you can convey openness and transparency through the content that you share you can build a loyal, trusting customer base.
If you have already made a start on your social media marketing then we can offer expert analysis, recommendations and guidance to optimise the results you see from your efforts.
We advise on the most relevant social media channels for your business, provide analysis and guidance of the current channels used and how to optimise usage.
Social Media is generally not difficult to use but is quite easy to use incorrectly or in ways which will put your customers off. With some high level guidance from us and a little practice your efforts will soon become effective.
We have provided some high level details of various social media channels including demographic infomation, usage tips and common pitfalls. See the tiles on this page for links.