Content is the "be all and end all of a website" without great content your website will not engage your potential customers, will not rank well in search engines; thus your potential customers will not be able to find you.
Content creation can seem like a chore. But, as the owner of a business, you are the expert in your field, and thus best placed to create compelling, interesting and engaging content. It is possible to employ a content writer for you, but ensure they have done their research and understand the business aspirations, values and goals.
