With Cadbury securing their iconic purple branding, which they registered as a trademark in 2008 (http://clarionsolicitors.com/blog/the-colour-purple-cadburys-sweet-success) so that no other chocolatier, including Nestle can use the same colour on their products, it has sparked many debates about the significance of branding and in particular colour in distinguishing a brand from its competitors.
In addition to being able to distinguish your brand from its competitors the other aspect of colour that is important to consider is the affect that colour has on consumer’s buying decisions.
Consumer response to different colours:
So, does colour really matter? Or is it the whole brand experience that is more important?Interestingly; HSBC does not fit into the category of which Red is a popular colour for. Neither does Sainsbury’s and the trend in web-design today is towards a website consisting of a white background with the corporate colours subtly incorporated into the design.
Find out more about Brand Experience next time!